For solo founders

One person doing the marketing between everything else, with a budget that has to justify itself monthly. You need the smallest stack that works, and a clear idea of what not to buy yet.

55 tools

Activepieces

AutomationAgents

Open-source automation platform for flows, AI agents and tables, in the cloud or on your own servers.

Best for
Teams that want an open-source, self-hostable automation tool with a low-cost cloud plan.
Price
$20/month billed monthly (Plus, 10,000 credits/month)
Free plan

Generates ad banners, ad copy, product photos and short videos, and scores creatives before launch.

Best for
Small ecommerce teams that need a steady supply of static ad variations without a designer.
Price
$39/month billed monthly (Starter); $20/month billed yearly

Ahrefs

SEO & AEO

SEO data platform for backlinks, keywords, rank tracking and site audits, with LLM visibility tracking.

Best for
Teams that need backlink and keyword research on competitors as well as their own site, in one subscription.
Price
£23/month (Starter); Lite is £99/month
Free plan

Airtable

Automation

No-code database and app builder with automations, interfaces and AI agents.

Best for
Marketing teams that need a structured content calendar, creative tracker or campaign database with light automation.
Price
$20/user/month billed annually (Team)
Free plan

Apify

AgentsAutomation

Marketplace of ready-made web scrapers and automation tools, called Actors, that run in the cloud.

Best for
Marketers who want data from a specific site or social platform without writing a scraper themselves.
Price
$19
Free plan

Apollo

Outbound

B2B contact database with built-in email sequences, a dialler and AI prospecting agents.

Best for
Small sales teams and founders who want prospect data and sequencing in one tool without stitching several products together.
Price
Free plan
Free plan

Arcads

Creative

AI actor video ads with lip sync, captions, templates and translation into 30+ languages.

Best for
Performance teams testing many UGC-style hooks and scripts each week across several languages.
Price
Pricing not published

Attio

Outbound

Flexible CRM with automatic data enrichment, workflows, sequences and AI agents.

Best for
Startups and small go-to-market teams that want a modern CRM they can shape around their own data model.
Price
£34.27 per user/month
Free plan

beehiiv

Content

Newsletter platform with a website builder, ad network and paid subscriptions.

Best for
Creators and founders building a newsletter as a media asset they intend to monetise.
Price
$49/month billed yearly (Lite)
Free plan

Buffer

Content

Social media scheduler with a free plan and per-channel pricing.

Best for
Solo operators with a few channels who want scheduling without a large fixed fee.
Price
$5/month per channel (Essentials)
Free plan

Canva

CreativePaid social

Design platform with AI tools and Canva Grow for creating, publishing and analysing ads.

Best for
Small teams that want design, resizing and basic ad publishing in one familiar tool.
Price
US$12/month billed monthly (Pro); US$144/year
Free plan

CapCut

Creative

Video and photo editor with templates, subtitles, background removal and AI generation tools.

Best for
Editing short vertical video ads for TikTok and Reels quickly with templates and auto subtitles.
Price
Free plan
Free plan

Captions

Creative

AI video creation and editing app with captions, AI actors, translation and b-roll.

Best for
Founders and creators filming their own talking-head ads who want fast captioning and editing.
Price
$24.99/mo (Max, 500 credits)
Free plan

Claude

Agents

Anthropic's AI assistant for writing, analysis and multi-step work across your files and apps.

Best for
Marketers who want an assistant for long-form writing, data analysis and reporting that can connect to the tools they already use.
Price
$17 Per month with annual subscription discount ($200 billed up front). $20 if billed monthly
Free plan

Anthropic's coding agent that plans, writes, tests and ships code from the terminal, IDE or web.

Best for
Technical marketers and founders who want to build internal tools, scripts and automations without hiring a developer for each one.
Price
$17 Per month with annual subscription discount ($200 billed up front). $20 if billed monthly

Clay

Outbound

Data enrichment and workflow tables for building prospect lists and go-to-market plays.

Best for
B2B teams and agencies that want to combine several data sources and AI research into one repeatable list-building workflow.
Price
$167/mo
Free plan

Creatify

CreativePaid social

Turns a product URL into AI avatar video ads, with templates and a launcher for Meta and TikTok.

Best for
Ecommerce and app advertisers who want many avatar-led video variations from existing product pages.
Price
$39/month (Starter, 100 credits)
Free plan

Cursor

Agents

AI code editor and coding agent for building software, with cloud agents and code review.

Best for
Founders and technical marketers who build and maintain their own sites, landing pages and tracking scripts.
Price
$20 / mo.
Free plan

Descript

Content

Edit video and podcasts by editing the transcript, with AI tools for clips, captions and dubbing.

Best for
Marketers who record talking-head video or podcasts and want to cut them without learning a timeline editor.
Price
$24/month billed monthly (Hobbyist); $16/month billed annually
Free plan

ElevenLabs

Creative

AI voice platform for text to speech, dubbing, voice changing, sound effects and music.

Best for
Ad teams that need voiceovers and dubbed versions of video ads without booking voice talent.
Price
$6/month (Starter, 30,000 credits)
Free plan

Simple, cookie-free website analytics with event, revenue and UTM campaign tracking.

Best for
Small businesses and agencies wanting simple analytics across client sites without cookie banners.
Price
$15/month (up to 100,000 monthly pageviews)

Firecrawl

Agents

API that searches, scrapes and crawls websites and returns clean data for AI tools.

Best for
Technical marketers who want to feed competitor pages, landing pages or product catalogues into an AI workflow as clean text.
Price
$19/month
Free plan

Frase

SEO & AEOContent

Research, write, optimise and publish articles for search engines and AI answers.

Best for
Small teams producing up to 10 to 40 articles a month who want research, drafting and publishing in one tool.
Price
$49/month billed monthly ($39/month billed yearly)

Gemini

Agents

Google's AI assistant with image, video and music generation and links into Google apps.

Best for
Teams already working in Google Workspace who want one assistant for research, drafts and quick image or video assets.
Price
£4.49 GBP/month
Free plan

Google's AI research notebook that answers questions from the sources you upload.

Best for
Marketers who need to digest a pile of research, transcripts or client documents and ask questions grounded in those files.
Price
Free plan
Free plan

Google's free analytics for measuring website and app traffic, journeys and conversions.

Best for
Any advertiser needing a free baseline for traffic and conversion measurement, especially alongside Google Ads.
Price
Free plan
Free plan

Google's own tool for measuring search performance and fixing indexing issues on your site.

Best for
Every site owner, as the first-party source for how a site performs in Google Search.
Price
Free
Free plan

Gumloop

AutomationAgents

Team AI agent builder that connects agents to business apps through MCP integrations.

Best for
Teams that want shared AI agents working across their CRM, inbox and spreadsheets.
Price
Pricing not published

HeyGen

Creative

AI avatar video generator with voice cloning and translation into many languages.

Best for
Marketers who need spokesperson or explainer videos localised into several languages.
Price
$29/month (Creator); $24/month billed annually
Free plan

HeyReach

Outbound

LinkedIn outreach automation that rotates campaigns across many sender accounts with one inbox.

Best for
Agencies and sales teams running LinkedIn outreach from many profiles who want flat-fee plans instead of paying per seat at scale.
Price
$79/month

HubSpot

Outbound

CRM platform with free tools for contacts, deals, email marketing, forms and ad management.

Best for
Small businesses that want a free CRM to start with and room to add marketing automation later.
Price
Starts at $7/mo/seat
Free plan

Hyros

Analytics

Ad tracking and attribution that feeds conversion data back to ad platforms.

Best for
Businesses with long or call-based sales cycles where platform pixels miss many conversions.
Price
$230/month (up to $20k tracked monthly revenue)

Instantly

Outbound

Cold email platform with unlimited sending accounts, warm-up, a lead database and a CRM.

Best for
Agencies and freelancers running cold email for several clients who need many sending mailboxes under one flat fee.
Price
$47/mo

Kit

Content

Email marketing for creators, with landing pages, automations and digital product sales.

Best for
Creators and solo founders who sell digital products or courses through an email list.
Price
$33/month billed monthly (Creator, 1,000 subscribers); $390/year
Free plan

Multichannel B2B prospecting sequences across LinkedIn, email, calls and X.

Best for
European B2B teams that want LinkedIn and email in one sequence builder and prefer euro pricing.
Price
€60/month per identity

lemlist

Outbound

Multichannel outreach across email, LinkedIn, calls, WhatsApp and SMS with a built-in lead database.

Best for
Small sales teams that want email and LinkedIn steps in the same sequence without running two separate tools.
Price
$69/month

Lindy

AutomationAgents

AI assistant that works inside Slack and carries out tasks across your business tools.

Best for
Slack-based teams that want to hand recurring reporting and admin tasks to an AI assistant.
Price
$29.99/month per user (Plus, 3,000 credits)

Lovable

Agents

Chat-based builder that turns a written prompt into a working website or web app.

Best for
Founders and marketers who need a landing page, calculator or simple internal tool live quickly without a developer.
Price
$25/month
Free plan

Madgicx

Paid socialCreative

Meta ads platform combining AI account audits, automation, ad generation and analytics.

Best for
Ecommerce advertisers on Meta who want audits, automation and reporting in one place.
Price
Subscription

Make

AutomationAgents

Visual automation platform for building scenarios and AI agents across 3,000+ apps.

Best for
Marketers who want branching, multi-step automations at a lower entry price than task-based tools.
Price
$9/month (Core, 10k credits/month)
Free plan

n8n

AutomationAgents

Workflow automation and AI agent builder that can run in the cloud or self-hosted.

Best for
Technical marketers and agencies running multi-step automations who want execution-based pricing or self-hosting.
Price
€20/month billed annually (Starter, 2,500 executions)
Free plan

One API and one bill for hundreds of AI models from many providers, with routing and fallbacks.

Best for
Builders of AI marketing workflows who want to compare or switch models without opening an account with every provider.
Price
Usage-based
Free plan

OpusClip

Content

Turns long videos into captioned short clips and schedules them to social platforms.

Best for
Teams with a back catalogue of webinars, podcasts or YouTube videos to repurpose into short-form posts.
Price
$15/month billed monthly (Starter)
Free plan

OtterlyAI

SEO & AEO

Monitors brand visibility in AI search engines and reports on generative engine optimisation.

Best for
Small teams that want a low-cost entry point to AI visibility tracking with published prices.
Price
$29/month billed monthly (Lite); $25/month billed annually

Pencil

CreativePaid social

Generates text, image and video ad assets from brand assets, with performance predictions.

Best for
Brands and agencies that want ad variations generated from existing brand assets across several ad channels.
Price
$14/month billed monthly (Core, 50 generations); $11/month billed annually

Privacy-focused web analytics with a simple dashboard, goals, funnels and revenue tracking.

Best for
Founders and small sites wanting clear traffic and campaign reporting without a complex setup.
Price
$9/month (Starter, up to 10k monthly pageviews)

PostHog

Analytics

Product analytics suite with session replay, experiments, feature flags and surveys.

Best for
SaaS founders who want to see what paid traffic does after sign-up, including activation and retention.
Price
Free plan
Free plan

Postiz

ContentAgents

Open-source social scheduler for 30+ networks, with an MCP server, CLI and API on every plan.

Best for
Technical marketers who want agents such as Claude or ChatGPT to schedule posts, or who prefer to self-host.
Price
$29/month billed monthly (Standard); $23/month billed annually

Riverside

Content

Remote recording studio for podcasts, video and webinars, with AI editing and clips.

Best for
B2B marketers running interview podcasts or webinars who want recording, editing and clips in one tool.
Price
$29/month billed monthly (Pro); $24/month billed annually
Free plan

Runway

Creative

AI video and image generation platform sold on monthly credits.

Best for
Creative teams producing b-roll, product scenes and visual effects shots to cut into ads.
Price
$15/month billed monthly (Standard); $12/month billed annually
Free plan

Semrush

SEO & AEO

Search visibility suite covering keyword research, site audits, competitor analysis and AI search tracking.

Best for
Agencies that want classic SEO research and AI search visibility reporting from one vendor.
Price
£95.07/month billed annually (SEO plan; regular price £113/month)
Free plan

Smartlead

Outbound

Cold email sending tool with unlimited mailboxes, AI warm-up and a shared master inbox.

Best for
Lead generation agencies that manage many client mailboxes and want replies from all of them in one inbox.
Price
$39/month

Surfer

SEO & AEO

Content optimisation editor for SEO, with tracking of brand visibility in AI answers.

Best for
Content teams that publish many articles a month and want a scoring editor inside WordPress or Google Docs.
Price
$49/month billed yearly (Discovery)

Typefully

Content

Writing and scheduling tool for text-first posts on X, LinkedIn, Threads and Bluesky.

Best for
Founders building an audience through written posts and threads on X and LinkedIn.
Price
Pricing not published

Zapier

AutomationAgents

No-code automation across 9,000+ apps, with AI agents, tables and forms.

Best for
Non-technical marketers who need a specific app connected quickly, since it advertises 9,000+ apps.
Price
$19.99/month billed annually (Professional, 750 tasks); $29.99/month billed monthly
Free plan