Make your first ads

Runway

AI video and image generation platform sold on monthly credits.

Visit Runway

AI creative & ads

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Runway generates video, images and audio from prompts and reference material using a range of AI models. Paid plans remove watermarks and add upscaling, more storage and custom voice clones. The old runwayml.com domain now redirects to runway.com.

Best for

Creative teams producing b-roll, product scenes and visual effects shots to cut into ads.

Not for

Media buyers who want finished, ready-to-launch ads from a product URL, since Runway gives you clips, not ads.

How to get your money’s worth

  1. 01Use the 125 one-time free credits to test whether your product renders accurately before buying a plan.
  2. 02Generate short b-roll shots and cut them into existing UGC, instead of trying to generate a whole ad in one prompt.
  3. 03Budget credits per finished second of video, since unusable generations still consume credits.

Skills that pair with it

  • ad-creative

Where we have written about Runway

ShortlistCreative

The best AI video tools for UGC-style ads, and the rule that keeps you out of trouble

AI actors can give you thirty hooks by Friday. They cannot give you a customer. Here is what each tool is for, and where the line sits.

1 October 2026 · 3 min

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