Analytics & attribution

Marketing attribution linking ad clicks to pipeline and revenue, with server-side tracking.

Best for

B2B and lead generation teams that need to tie ad spend to CRM pipeline and closed revenue.

Price

Usage-based

Simple, cookie-free website analytics with event, revenue and UTM campaign tracking.

Best for

Small businesses and agencies wanting simple analytics across client sites without cookie banners.

Price

$15/month (up to 100,000 monthly pageviews)

Marketing data hub that collects, stores and prepares data for reporting and measurement.

Best for

Marketing teams and agencies with many data sources that need clean, governed data for BI tools.

Price

$300/month, billed annually (Starter)

Google's free analytics for measuring website and app traffic, journeys and conversions.

Best for

Any advertiser needing a free baseline for traffic and conversion measurement, especially alongside Google Ads.

Price

Free plan

Free plan

Ad tracking and attribution that feeds conversion data back to ad platforms.

Best for

Businesses with long or call-based sales cycles where platform pixels miss many conversions.

Price

$230/month (up to $20k tracked monthly revenue)

Social scheduling and analytics that also reports on Google, Facebook and TikTok ad campaigns.

Best for

Freelancers and small agencies who report organic social and paid campaigns to clients in one place.

Price

$20 to $36/month (Starter, depending on brand tier and billing period)

Free plan

Multi-touch attribution and cross-channel dashboards for ecommerce brands with large budgets.

Best for

Ecommerce brands spending heavily across several channels that need one attribution view.

Price

$1,500 per month (Starter)

Privacy-focused web analytics with a simple dashboard, goals, funnels and revenue tracking.

Best for

Founders and small sites wanting clear traffic and campaign reporting without a complex setup.

Price

$9/month (Starter, up to 10k monthly pageviews)

Ecommerce data platform for reporting, attribution, incrementality tests and AI agents.

Best for

Shopify-based brands and their agencies wanting one reporting layer across store, ads and email.

Price

Sales-led

Product analytics suite with session replay, experiments, feature flags and surveys.

Best for

SaaS founders who want to see what paid traffic does after sign-up, including activation and retention.

Price

Free plan

Free plan

Pulls marketing data from ad platforms into Sheets, Looker Studio, BI tools and warehouses.

Best for

Agencies and in-house teams building automated client or channel reports in Sheets or Looker Studio.

Price

€49/month billed monthly (Starter); €39/month billed annually