Cometly
Analytics
Marketing attribution linking ad clicks to pipeline and revenue, with server-side tracking.
- Best for
- B2B and lead generation teams that need to tie ad spend to CRM pipeline and closed revenue.
- Price
- Usage-based
Funnel
Marketing data hub that collects, stores and prepares data for reporting and measurement.
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Funnel connects marketing data sources, stores and transforms the data, and sends it to dashboards and warehouses. Business and Enterprise plans can add Funnel Measure for marketing mix modelling, multi-touch attribution and incrementality testing. Plans are billed annually.
Best for
Marketing teams and agencies with many data sources that need clean, governed data for BI tools.
Not for
Small advertisers who only need a Meta and Google report in a spreadsheet, where a lighter connector costs less.
How to get your money’s worth
- 01Check that your sources are in the Starter connector list, as Starter has 117 connectors against 579 on Business.
- 02Standardise currency and campaign naming rules inside Funnel once, so every report inherits them.
- 03Ask about Funnel Measure only after your data is clean, as modelling depends on reliable inputs.
Skills that pair with it
- analytics
- ad-account-audit
Also worth a look
Fathom Analytics
Analytics
Simple, cookie-free website analytics with event, revenue and UTM campaign tracking.
- Best for
- Small businesses and agencies wanting simple analytics across client sites without cookie banners.
- Price
- $15/month (up to 100,000 monthly pageviews)
Google Analytics
Analytics
Google's free analytics for measuring website and app traffic, journeys and conversions.
- Best for
- Any advertiser needing a free baseline for traffic and conversion measurement, especially alongside Google Ads.
- Price
- Free plan
- Free plan