OUR STORY
Built by marketers
tired of waiting.
ROAScal was started by Zoe and Charlotte, two founders who spent years watching good products fail because their paid ads were slow to make, expensive to test and built on guesswork. So we built the thing we kept wishing existed: paste a product page, get ads worth arguing about, and keep the final say.
Sear a steak, bake cornbread, roast a chicken, then wipe it out. The No. 10 is a 26cm cast-iron skillet, pre-seasoned with flaxseed oil, so it cooks from day one. Gas, electric, induction, in the oven, or over a campfire. £68.00, with a lifetime guarantee against cracking.
34
Ad formats
Derived from the library, not written by hand.
20,851
Live Meta ads read
The swipe file the formats and compositions come from.
8
Ads per batch
Up to 8 in the app. 3 from your first link, before you sign up.
THE MISSION
Return on ad spend
is the number. The rest
is decoration.
Every part of this — the page analysis, the copy, the format choice, the budget rules — exists to move one ratio. Spend in, revenue out. We do not build impressions dashboards or engagement charts, because nobody has ever kept a campaign alive on them.
The second rule follows from the first. An ad that invents a discount, a guarantee or a delivery promise costs more than it earns the moment a customer holds you to it. So the generator states nothing your page does not, and nothing reaches Meta before you have read it.
WHO IT’S FOR
Three kinds of operator.
One workflow.
Brand owners
You know the product better than any agency will. What you do not have is a week to make a round of ads and a system to judge them.
Agencies
Ten clients, ten brand kits, ten approval chains. The same workflow for each, kept separate, with the review step intact every time.
Affiliates and solo operators
Test an offer without a designer and a copywriter on retainer, and kill it fast when the numbers say so.
THE WORKFLOW
Four steps.
One campaign.
- 01Read the pagePaste a product or landing page URL. We read the title, headings, offer, proof and any structured product data, and score what is actually there to advertise with.
- 02Write the anglesDifferent angles, each in a format chosen from the library rather than from a template. Copy comes from the page, so a price only appears if the page states one.
- 03You reviewEdit inline, approve or reject. Rejected ads are kept rather than deleted — they cost money to produce and they are the record of what you tried.
- 04Publish and watchApproved ads go to Meta through the Marketing API with your campaign structure. Budget rules flag and pause on their own; anything that raises spend waits for you.
THE FOUNDERS
Two founders.
One obsession.
CO-FOUNDER
Zoe
Runs the backend, API integrations, Supabase architecture and the automation layer. Built the analysis pipeline and the Meta Ads integration. Spent years before this auditing ad accounts that were losing budget to missing pixels and weak landing pages.
CO-FOUNDER
Charlotte
Owns the frontend, the social module and the product design. Built the design system and the campaign management interface. Background in creative direction and paid social.
ROAScal Ltd · Company No. [company number pending] · Registered office: [registered address pending]
YOU’VE GOT THE PRODUCT.