Cometly
Analytics
Marketing attribution linking ad clicks to pipeline and revenue, with server-side tracking.
- Best for
- B2B and lead generation teams that need to tie ad spend to CRM pipeline and closed revenue.
- Price
- Usage-based
Google Analytics
Google's free analytics for measuring website and app traffic, journeys and conversions.
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Google Analytics measures customer journeys across websites and apps and uses machine learning to surface insights. The standard version is free of charge, and Analytics 360 is the paid enterprise version. It links with Google's advertising products.
Best for
Any advertiser needing a free baseline for traffic and conversion measurement, especially alongside Google Ads.
Not for
Teams wanting simple, privacy-first reporting, as lighter tools such as Plausible or Fathom are easier to read.
How to get your money’s worth
- 01Link Google Ads and import key events as conversions so bidding uses the same definitions as reporting.
- 02Use consistent UTM tags on every Meta ad so paid social is not lost in referral or direct traffic.
- 03Mark only real business outcomes as key events; too many dilute reports and bidding.
Skills that pair with it
- analytics
- ab-testing
Also worth a look
Fathom Analytics
Analytics
Simple, cookie-free website analytics with event, revenue and UTM campaign tracking.
- Best for
- Small businesses and agencies wanting simple analytics across client sites without cookie banners.
- Price
- $15/month (up to 100,000 monthly pageviews)
Funnel
Analytics
Marketing data hub that collects, stores and prepares data for reporting and measurement.
- Best for
- Marketing teams and agencies with many data sources that need clean, governed data for BI tools.
- Price
- $300/month, billed annually (Starter)