SEO & AEO

SEO data platform for backlinks, keywords, rank tracking and site audits, with LLM visibility tracking.

Best for

Teams that need backlink and keyword research on competitors as well as their own site, in one subscription.

Price

£23/month (Starter); Lite is £99/month

Free plan

Tracks brand visibility across 11 AI models and recommends what to change.

Best for

Brands that want coverage of a wide set of AI models and can connect GA4 or Shopify data.

Price

$295/month (Starter, 3,600 credits/month)

Free plan

Content optimisation and AI search visibility tracking for editorial teams.

Best for

In-house content teams that want a simple grading workflow for writers and are happy to pay for it.

Price

$129/month (Essentials)

Research, write, optimise and publish articles for search engines and AI answers.

Best for

Small teams producing up to 10 to 40 articles a month who want research, drafting and publishing in one tool.

Price

$49/month billed monthly ($39/month billed yearly)

Google's own tool for measuring search performance and fixing indexing issues on your site.

Best for

Every site owner, as the first-party source for how a site performs in Google Search.

Price

Free

Free plan

Monitors brand visibility in AI search engines and reports on generative engine optimisation.

Best for

Small teams that want a low-cost entry point to AI visibility tracking with published prices.

Price

$29/month billed monthly (Lite); $25/month billed annually

Enterprise platform for tracking and improving brand visibility across AI answer engines.

Best for

Larger brands and agencies that need AI visibility tracking with SSO, SOC 2 and dedicated support.

Price

Sales-led

Desktop website crawler for technical SEO audits, free for up to 500 URLs.

Best for

Technical SEO audits of sites of any size, run by someone comfortable with a desktop tool.

Price

£199 per year

Free plan

Search visibility suite covering keyword research, site audits, competitor analysis and AI search tracking.

Best for

Agencies that want classic SEO research and AI search visibility reporting from one vendor.

Price

£95.07/month billed annually (SEO plan; regular price £113/month)

Free plan

Content optimisation editor for SEO, with tracking of brand visibility in AI answers.

Best for

Content teams that publish many articles a month and want a scoring editor inside WordPress or Google Docs.

Price

$49/month billed yearly (Discovery)