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Surfer

Content optimisation editor for SEO, with tracking of brand visibility in AI answers.

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SEO & AEO

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Surfer helps writers create and optimise documents against search results, and tracks how a brand appears across ChatGPT, Gemini, AI Overviews and Perplexity. Plans are sized by the number of documents and AI prompts tracked.

Best for

Content teams that publish many articles a month and want a scoring editor inside WordPress or Google Docs.

Not for

Teams that need backlink data or technical crawling, because Surfer is focused on content and AI visibility.

How to get your money’s worth

  1. 01The WordPress and Google Docs integrations are listed from the Standard plan, so check your plan if writers work in Docs.
  2. 02If you only want AI visibility tracking, there is a separate AI Search Analytics plan at $82/month billed yearly.
  3. 03Internal linking and cannibalisation reports sit on the Pro plan, so plan site-wide clean-ups around that tier.

Skills that pair with it

  • ai-seo

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