Cometly
Analytics
Marketing attribution linking ad clicks to pipeline and revenue, with server-side tracking.
- Best for
- B2B and lead generation teams that need to tie ad spend to CRM pipeline and closed revenue.
- Price
- Usage-based
Northbeam
Multi-touch attribution and cross-channel dashboards for ecommerce brands with large budgets.
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Northbeam provides multi-touch attribution, omnichannel dashboards and view-through attribution across ad channels. Its Apex feature sends conversion data back to ad platforms. Plans are tiered by ad spend.
Best for
Ecommerce brands spending heavily across several channels that need one attribution view.
Not for
Brands with small budgets on a single channel, where $1,500 per month would outweigh the benefit.
How to get your money’s worth
- 01Pick one attribution model and window for decisions and keep to it, so week-on-week comparisons hold.
- 02Compare Northbeam figures with platform-reported figures for a month before moving budget on them.
- 03Ask whether month-to-month billing applies to you, as the page ties it to Shopify on the Starter plan.
Skills that pair with it
- analytics
- ad-account-audit
Also worth a look
Fathom Analytics
Analytics
Simple, cookie-free website analytics with event, revenue and UTM campaign tracking.
- Best for
- Small businesses and agencies wanting simple analytics across client sites without cookie banners.
- Price
- $15/month (up to 100,000 monthly pageviews)
Funnel
Analytics
Marketing data hub that collects, stores and prepares data for reporting and measurement.
- Best for
- Marketing teams and agencies with many data sources that need clean, governed data for BI tools.
- Price
- $300/month, billed annually (Starter)