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Supermetrics

Pulls marketing data from ad platforms into Sheets, Looker Studio, BI tools and warehouses.

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Analytics & attribution

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Supermetrics connects marketing data sources to destinations such as Google Sheets, Looker Studio, Excel, Power BI, BigQuery and Snowflake. It also offers connections to AI assistants. Plans are tiered by users, data sources and accounts per source, with a 14-day trial.

Best for

Agencies and in-house teams building automated client or channel reports in Sheets or Looker Studio.

Not for

Solo advertisers with many client accounts on Starter, as it allows 3 data sources and 3 accounts per source.

How to get your money’s worth

  1. 01Count your data sources and ad accounts before choosing a plan, as these limits decide the tier.
  2. 02Schedule daily refreshes into one Google Sheet and build blended spend and ROAS reports from it.
  3. 03Pull data at ad level with naming convention fields split out, so creative reports need no manual work.

Skills that pair with it

  • analytics
  • ad-account-audit

Where we have written about Supermetrics

GuideAgents

The AI marketing stack for 2026: what is worth paying for

Most stacks are bought one free trial at a time. Here is the order to buy in, what the free layer already covers, and where the money is wasted.

1 October 2026 · 4 min

QuizAgents

Which AI marketing stack are you? A five-question quiz

Five questions about how you work, not what you wish you had time for. You get a stack of four or five tools and one thing to stop paying for.

1 October 2026 · 2 min

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