beehiiv
Content
Newsletter platform with a website builder, ad network and paid subscriptions.
- Best for
- Creators and founders building a newsletter as a media asset they intend to monetise.
- Price
- $49/month billed yearly (Lite)
- Free plan
Metricool
Social scheduling and analytics that also reports on Google, Facebook and TikTok ad campaigns.
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Metricool schedules content across the main social networks and reports on performance, competitors and inbox messages. It also brings Google Ads, Facebook Ads and TikTok Ads campaigns into the same dashboard.
Best for
Freelancers and small agencies who report organic social and paid campaigns to clients in one place.
Not for
LinkedIn-first users on the free plan, because LinkedIn needs Starter or above and X is a paid add-on.
How to get your money’s worth
- 01The free plan covers one brand and 20 posts a month, so use it to trial the reporting on your own brand first.
- 02Connect Google Ads and Facebook Ads so client reports show paid and organic side by side.
- 03Approval workflows and client management are on the Advanced plan, so agencies should price that tier.
Skills that pair with it
- social
Also worth a look
Buffer
Content
Social media scheduler with a free plan and per-channel pricing.
- Best for
- Solo operators with a few channels who want scheduling without a large fixed fee.
- Price
- $5/month per channel (Essentials)
- Free plan
Cometly
Analytics
Marketing attribution linking ad clicks to pipeline and revenue, with server-side tracking.
- Best for
- B2B and lead generation teams that need to tie ad spend to CRM pipeline and closed revenue.
- Price
- Usage-based