Claude

Anthropic's AI assistant for writing, analysis and multi-step work across your files and apps.

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AI agents & skills

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Claude is an AI assistant available on web, desktop and mobile that can search the web, create files, run code and build shareable Artifacts. Connectors link it to tools such as Slack, Gmail and Google Drive, and Skills and plugins let teams package repeatable tasks.

Best for

Marketers who want an assistant for long-form writing, data analysis and reporting that can connect to the tools they already use.

Not for

Anyone whose main need is image or video generation; Claude's strength is text, analysis and code.

How to get your money’s worth

  1. 01Upload an ad account export and ask for a breakdown by campaign, creative and week, then ask what you should cut and why.
  2. 02Save your brand voice, audience notes and past winning ads in a project so every copy request starts from the same context.
  3. 03Turn a recurring task, such as the weekly performance summary, into a Skill so it runs the same way each time.

Skills that pair with it

  • humanizer
  • copywriting
  • copy-editing

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