Make your first ads

HubSpot

CRM platform with free tools for contacts, deals, email marketing, forms and ad management.

Visit HubSpot

Outbound & GTM

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HubSpot is a CRM with marketing, sales and service products built on one customer database. The free tools cover contact management, deal pipelines, email tracking, forms, landing pages, live chat and ad management for Google and social, with the Breeze AI assistant for research and record summaries.

Best for

Small businesses that want a free CRM to start with and room to add marketing automation later.

Not for

Cost-sensitive teams that need advanced automation soon, because Marketing Hub Professional was listed at $800/mo, a steep step up from Starter.

How to get your money’s worth

  1. 01Start on the free CRM (up to 2 users) and only upgrade the specific hub you have outgrown.
  2. 02Connect your ad accounts so lead form submissions land on contact records with their source attached.
  3. 03The $7/mo/seat Starter figure was shown as a promotional price against a regular $20/mo/seat, so budget on the regular price.

Where we have written about HubSpot

GuideAgents

The AI marketing stack for 2026: what is worth paying for

Most stacks are bought one free trial at a time. Here is the order to buy in, what the free layer already covers, and where the money is wasted.

1 October 2026 · 4 min

QuizAgents

Which AI marketing stack are you? A five-question quiz

Five questions about how you work, not what you wish you had time for. You get a stack of four or five tools and one thing to stop paying for.

1 October 2026 · 2 min

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