Instantly

Cold email platform with unlimited sending accounts, warm-up, a lead database and a CRM.

Visit Instantly

Outbound & GTM

Disclosure: some links on this page are affiliate links. If you buy through one, ROAScal may earn a commission at no extra cost to you. It never decides what we recommend or what we say about it. How this works.

Instantly sends cold email campaigns across many mailboxes with built-in warm-up and deliverability tools. Separate plans add a B2B lead database and a CRM, and the product includes AI agents for finding leads and handling replies.

Best for

Agencies and freelancers running cold email for several clients who need many sending mailboxes under one flat fee.

Not for

Teams whose outreach is mainly LinkedIn or phone; Instantly is built around email and the other channels need extra tools.

How to get your money’s worth

  1. 01Outreach, lead database (credits) and CRM are sold as separate plans or bundles, so price up exactly which parts you need before subscribing.
  2. 02Warm up new mailboxes inside the tool before sending campaigns, and spread volume across accounts instead of pushing one inbox hard.
  3. 03Use a secondary domain for cold email so your main domain's reputation is not exposed.

Skills that pair with it

  • cold-email-templates-34
  • email-writing-frameworks
  • affiliate-outreach-email

Also worth a look

Apollo

Outbound

B2B contact database with built-in email sequences, a dialler and AI prospecting agents.

Best for
Small sales teams and founders who want prospect data and sequencing in one tool without stitching several products together.
Price
Free plan
Free plan

Attio

Outbound

Flexible CRM with automatic data enrichment, workflows, sequences and AI agents.

Best for
Startups and small go-to-market teams that want a modern CRM they can shape around their own data model.
Price
£34.27 per user/month
Free plan

Clay

Outbound

Data enrichment and workflow tables for building prospect lists and go-to-market plays.

Best for
B2B teams and agencies that want to combine several data sources and AI research into one repeatable list-building workflow.
Price
$167/mo
Free plan