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Instantly sends cold email campaigns across many mailboxes with built-in warm-up and deliverability tools. Separate plans add a B2B lead database and a CRM, and the product includes AI agents for finding leads and handling replies.
Best for
Agencies and freelancers running cold email for several clients who need many sending mailboxes under one flat fee.
Not for
Teams whose outreach is mainly LinkedIn or phone; Instantly is built around email and the other channels need extra tools.
How to get your money’s worth
01Outreach, lead database (credits) and CRM are sold as separate plans or bundles, so price up exactly which parts you need before subscribing.
02Warm up new mailboxes inside the tool before sending campaigns, and spread volume across accounts instead of pushing one inbox hard.
03Use a secondary domain for cold email so your main domain's reputation is not exposed.