For creators & freelancers

Selling your time or your audience. Output and turnaround are the product. You need tools that pay for themselves in hours saved on the first client.

33 tools

Ahrefs

SEO & AEO

SEO data platform for backlinks, keywords, rank tracking and site audits, with LLM visibility tracking.

Best for
Teams that need backlink and keyword research on competitors as well as their own site, in one subscription.
Price
£23/month (Starter); Lite is £99/month
Free plan

Airtable

Automation

No-code database and app builder with automations, interfaces and AI agents.

Best for
Marketing teams that need a structured content calendar, creative tracker or campaign database with light automation.
Price
$20/user/month billed annually (Team)
Free plan

beehiiv

Content

Newsletter platform with a website builder, ad network and paid subscriptions.

Best for
Creators and founders building a newsletter as a media asset they intend to monetise.
Price
$49/month billed yearly (Lite)
Free plan

Buffer

Content

Social media scheduler with a free plan and per-channel pricing.

Best for
Solo operators with a few channels who want scheduling without a large fixed fee.
Price
$5/month per channel (Essentials)
Free plan

Canva

CreativePaid social

Design platform with AI tools and Canva Grow for creating, publishing and analysing ads.

Best for
Small teams that want design, resizing and basic ad publishing in one familiar tool.
Price
US$12/month billed monthly (Pro); US$144/year
Free plan

CapCut

Creative

Video and photo editor with templates, subtitles, background removal and AI generation tools.

Best for
Editing short vertical video ads for TikTok and Reels quickly with templates and auto subtitles.
Price
Free plan
Free plan

Captions

Creative

AI video creation and editing app with captions, AI actors, translation and b-roll.

Best for
Founders and creators filming their own talking-head ads who want fast captioning and editing.
Price
$24.99/mo (Max, 500 credits)
Free plan

Claude

Agents

Anthropic's AI assistant for writing, analysis and multi-step work across your files and apps.

Best for
Marketers who want an assistant for long-form writing, data analysis and reporting that can connect to the tools they already use.
Price
$17 Per month with annual subscription discount ($200 billed up front). $20 if billed monthly
Free plan

Creatify

CreativePaid social

Turns a product URL into AI avatar video ads, with templates and a launcher for Meta and TikTok.

Best for
Ecommerce and app advertisers who want many avatar-led video variations from existing product pages.
Price
$39/month (Starter, 100 credits)
Free plan

Descript

Content

Edit video and podcasts by editing the transcript, with AI tools for clips, captions and dubbing.

Best for
Marketers who record talking-head video or podcasts and want to cut them without learning a timeline editor.
Price
$24/month billed monthly (Hobbyist); $16/month billed annually
Free plan

ElevenLabs

Creative

AI voice platform for text to speech, dubbing, voice changing, sound effects and music.

Best for
Ad teams that need voiceovers and dubbed versions of video ads without booking voice talent.
Price
$6/month (Starter, 30,000 credits)
Free plan

Simple, cookie-free website analytics with event, revenue and UTM campaign tracking.

Best for
Small businesses and agencies wanting simple analytics across client sites without cookie banners.
Price
$15/month (up to 100,000 monthly pageviews)

Foreplay

Paid social

Ad swipe file, ad discovery database, competitor tracking, creative analytics and briefs.

Best for
Creative strategists who collect competitor ads and turn them into briefs for editors and creators.
Price
$59/month billed monthly (Basic); $49/month billed annually

Frase

SEO & AEOContent

Research, write, optimise and publish articles for search engines and AI answers.

Best for
Small teams producing up to 10 to 40 articles a month who want research, drafting and publishing in one tool.
Price
$49/month billed monthly ($39/month billed yearly)

Gemini

Agents

Google's AI assistant with image, video and music generation and links into Google apps.

Best for
Teams already working in Google Workspace who want one assistant for research, drafts and quick image or video assets.
Price
£4.49 GBP/month
Free plan

Google's AI research notebook that answers questions from the sources you upload.

Best for
Marketers who need to digest a pile of research, transcripts or client documents and ask questions grounded in those files.
Price
Free plan
Free plan

Google's free analytics for measuring website and app traffic, journeys and conversions.

Best for
Any advertiser needing a free baseline for traffic and conversion measurement, especially alongside Google Ads.
Price
Free plan
Free plan

Google's own tool for measuring search performance and fixing indexing issues on your site.

Best for
Every site owner, as the first-party source for how a site performs in Google Search.
Price
Free
Free plan

HeyGen

Creative

AI avatar video generator with voice cloning and translation into many languages.

Best for
Marketers who need spokesperson or explainer videos localised into several languages.
Price
$29/month (Creator); $24/month billed annually
Free plan

Instantly

Outbound

Cold email platform with unlimited sending accounts, warm-up, a lead database and a CRM.

Best for
Agencies and freelancers running cold email for several clients who need many sending mailboxes under one flat fee.
Price
$47/mo

Kit

Content

Email marketing for creators, with landing pages, automations and digital product sales.

Best for
Creators and solo founders who sell digital products or courses through an email list.
Price
$33/month billed monthly (Creator, 1,000 subscribers); $390/year
Free plan

lemlist

Outbound

Multichannel outreach across email, LinkedIn, calls, WhatsApp and SMS with a built-in lead database.

Best for
Small sales teams that want email and LinkedIn steps in the same sequence without running two separate tools.
Price
$69/month

Lovable

Agents

Chat-based builder that turns a written prompt into a working website or web app.

Best for
Founders and marketers who need a landing page, calculator or simple internal tool live quickly without a developer.
Price
$25/month
Free plan

Metricool

ContentAnalytics

Social scheduling and analytics that also reports on Google, Facebook and TikTok ad campaigns.

Best for
Freelancers and small agencies who report organic social and paid campaigns to clients in one place.
Price
$20 to $36/month (Starter, depending on brand tier and billing period)
Free plan

OpusClip

Content

Turns long videos into captioned short clips and schedules them to social platforms.

Best for
Teams with a back catalogue of webinars, podcasts or YouTube videos to repurpose into short-form posts.
Price
$15/month billed monthly (Starter)
Free plan

Privacy-focused web analytics with a simple dashboard, goals, funnels and revenue tracking.

Best for
Founders and small sites wanting clear traffic and campaign reporting without a complex setup.
Price
$9/month (Starter, up to 10k monthly pageviews)

Postiz

ContentAgents

Open-source social scheduler for 30+ networks, with an MCP server, CLI and API on every plan.

Best for
Technical marketers who want agents such as Claude or ChatGPT to schedule posts, or who prefer to self-host.
Price
$29/month billed monthly (Standard); $23/month billed annually

Riverside

Content

Remote recording studio for podcasts, video and webinars, with AI editing and clips.

Best for
B2B marketers running interview podcasts or webinars who want recording, editing and clips in one tool.
Price
$29/month billed monthly (Pro); $24/month billed annually
Free plan

Runway

Creative

AI video and image generation platform sold on monthly credits.

Best for
Creative teams producing b-roll, product scenes and visual effects shots to cut into ads.
Price
$15/month billed monthly (Standard); $12/month billed annually
Free plan

Desktop website crawler for technical SEO audits, free for up to 500 URLs.

Best for
Technical SEO audits of sites of any size, run by someone comfortable with a desktop tool.
Price
£199 per year
Free plan

Surfer

SEO & AEO

Content optimisation editor for SEO, with tracking of brand visibility in AI answers.

Best for
Content teams that publish many articles a month and want a scoring editor inside WordPress or Google Docs.
Price
$49/month billed yearly (Discovery)

Typefully

Content

Writing and scheduling tool for text-first posts on X, LinkedIn, Threads and Bluesky.

Best for
Founders building an audience through written posts and threads on X and LinkedIn.
Price
Pricing not published

Zapier

AutomationAgents

No-code automation across 9,000+ apps, with AI agents, tables and forms.

Best for
Non-technical marketers who need a specific app connected quickly, since it advertises 9,000+ apps.
Price
$19.99/month billed annually (Professional, 750 tasks); $29.99/month billed monthly
Free plan