Make your first ads

Foreplay

Ad swipe file, ad discovery database, competitor tracking, creative analytics and briefs.

Visit Foreplay

Paid social

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Foreplay lets you save and organise ads in a swipe file, search a large ad database, track competitors (Spyder), analyse your own creative (Lens) and write briefs with AI. It connects to AI assistants through MCP or API. All paid plans have a 7-day free trial.

Best for

Creative strategists who collect competitor ads and turn them into briefs for editors and creators.

Not for

Advertisers who only need occasional competitor checks, as the free Meta Ad Library covers that.

How to get your money’s worth

  1. 01Save ads into boards by angle (problem, testimonial, offer) so briefs can cite examples per angle.
  2. 02Track competitors with Spyder and note which ads stay live longest, as longevity suggests they are working.
  3. 03Use the 7-day trial and the 14-day money-back guarantee to test it on a live briefing cycle.

Skills that pair with it

  • ad-creative
  • paid-social-creative-brief

Where we have written about Foreplay

GuideAgents

The AI marketing stack for 2026: what is worth paying for

Most stacks are bought one free trial at a time. Here is the order to buy in, what the free layer already covers, and where the money is wasted.

1 October 2026 · 4 min

ComparisonPaid social

Motion vs Foreplay vs Atria: which creative tool does a paid social team need?

They get compared as if they were rivals. They mostly do different jobs, and the price gap between them is more than tenfold.

1 October 2026 · 3 min

WorkflowAutomation

An AI creative testing workflow with Claude, n8n and Meta

The useful version of 'AI runs my ads' is small: a nightly data pull, one fixed prompt, and a person who signs off. Here is the whole loop, with the prompt.

1 October 2026 · 4 min

Also worth a look

Atria

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Price
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Our notesVisit site

Birch (formerly Revealbot)

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Price
$49/month (Essential)
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Canva

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Design platform with AI tools and Canva Grow for creating, publishing and analysing ads.

Best for
Small teams that want design, resizing and basic ad publishing in one familiar tool.
Price
US$12/month billed monthly (Pro); US$144/year
Free plan
Our notesVisit site