Make your first ads

Birch (formerly Revealbot)

Rule-based ad automation for Meta, Google, Snapchat and TikTok, formerly Revealbot.

Visit Birch (formerly Revealbot)

Paid social

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Birch, previously called Revealbot, automates ad management on Meta, Google, Snapchat and TikTok using condition-based rules. It also covers creative launching, performance tracking and a server-side tracking product called Hub. A 14-day trial needs no credit card.

Best for

Media buyers managing several accounts who want automated budget, pause and scale rules with alerts.

Not for

Beginners without a clear testing method, since automated rules will scale mistakes as readily as wins.

How to get your money’s worth

  1. 01Start with a stop-loss rule and a Slack alert before adding any automatic budget increases.
  2. 02Use a longer lookback window on scaling rules so one good day does not trigger a budget rise.
  3. 03Run new rules in notify-only mode for a week and check what they would have done.

Skills that pair with it

  • ad-account-audit

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Canva

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Creatify

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Turns a product URL into AI avatar video ads, with templates and a launcher for Meta and TikTok.

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