Charlotte Amadis
Co-founder, ROAScal
Charlotte is a paid media operator and fractional CMO, and the co-founder of ROAScal, where she owns the product design and the paid social side of the platform. Her background is creative direction and paid social, running accounts across a portfolio of European brands.
She writes this hub for the person who has to make the stack pay for itself: what a tool is actually good at, what it costs today, and the buyer it is wrong for. Media buying courses teach you the buttons. The aim here is to teach the market.
How these pieces are written
Answer first
The first paragraph answers the question in the headline. If you leave after it, you still got what you came for.
Checked against the vendor
Prices and features come from the vendor’s own pricing page and docs, with the date. If a vendor hides its pricing, the page says so.
Who it is not for
Every recommendation names the buyer it is wrong for. A tool with no wrong buyer has not been looked at hard enough.
Commission never picks the winner
Some links earn ROAScal a commission. Tools are chosen and ranked before anyone checks whether a programme exists.
Latest
GuideAgents
The AI marketing stack for 2026: what is worth paying for
Most stacks are bought one free trial at a time. Here is the order to buy in, what the free layer already covers, and where the money is wasted.
1 October 2026 · 4 min
ComparisonPaid social
Motion vs Foreplay vs Atria: which creative tool does a paid social team need?
They get compared as if they were rivals. They mostly do different jobs, and the price gap between them is more than tenfold.
1 October 2026 · 3 min
ComparisonAutomation
n8n vs Zapier vs Make for marketing automation: the pricing unit decides it
All three will move a lead from a form to a CRM. They disagree about what to charge you for, and that disagreement is the whole decision.
1 October 2026 · 3 min
ShortlistCreative
The best AI video tools for UGC-style ads, and the rule that keeps you out of trouble
AI actors can give you thirty hooks by Friday. They cannot give you a customer. Here is what each tool is for, and where the line sits.
1 October 2026 · 3 min
WorkflowAutomation
An AI creative testing workflow with Claude, n8n and Meta
The useful version of 'AI runs my ads' is small: a nightly data pull, one fixed prompt, and a person who signs off. Here is the whole loop, with the prompt.
1 October 2026 · 4 min
AnalysisPaid social
Meta's Muse for Small Business: what it means if you run ads for a living
Meta's own agent can now connect to an ad account, analyse what is working and draft next week's campaign. It is US and Canada only, and the post is careful about what it does not say.
1 October 2026 · 3 min
QuizAgents
Which AI marketing stack are you? A five-question quiz
Five questions about how you work, not what you wish you had time for. You get a stack of four or five tools and one thing to stop paying for.
1 October 2026 · 2 min